Market research

EI will help you independently qualify the value of an innovation to properly ascertain its commercial strengths and weaknesses. This may be done internally or with additional support through external initiatives such as ICURe.

EI has access to many successful entrepreneurs, some of whom have sought our support in the past. We have also established a wide network of industry contacts by virtue of the volume of licence and co-development projects we undertake. Through these connections we have a broad range of real-world business expertise and mentors at our disposal.

When you come to us with your idea, we can help you reach out to an early adopter for an impartial perspective on its chances of success, pin down the business opportunity and focus the company’s efforts on the best route to market. Sometimes the initial market isn’t obvious, particularly when it is beyond the originator’s field of research. Further, in-depth, independent market assessment may be commissioned following this preliminary stage. We can provide you with contacts, advice, and support on what sort of market information you will need, potential sources of funding for it, how to get it, how to structure a market research brief so that you can get the most out of your report.

Find other relevant resources in our training guide and toolkit